The six month branding process covered an intensive process which covered qualitative research, a creation of a written strategic framework, brand identity, visual identity, digital site design and applications UI, communications and advertising; all neatly wrapped up in a comprehensive set of brand and spirit guidelines.
The Evenergi name is a portmanteau of both the words EV and Energy; and what makes the brand interesting is that it has to straddle both the energy and automotive sectors. We had to ensure that the positioning spoke primarily to the automotive industry and drivers yet also conveyed much of the positive spirit associated with renewable energy adoption. Evenergi also required a technology proposition because they assist drivers in better understanding energy demand and pricing through apps.
Find out more about this project by reading the full case study