Making logic magical for the masses


OK, so I’m going to be honest and upfront about this article – it’s a geek out. The Firedog crew have been down in the lab hatching a plan for a totally off the hook new site build. Why do you care? Because you wish your site was as nuts as this little beast.

What’s so great about it? Well, apart from being a lovingly authored and approachable site for all ages, it is also incredibly dynamic. Related content is created on the fly via a variety of backend spiderwebs to show the right content in the right environment, at the right time.

Why would a user read about subject X when they are looking at subject Y?

So what is this post about? In a nutshell, it’s about showing related content when it’s appropriate. Long gone are the days of throwing a recent posts widget in a sidebar; why would a user read about subject X when they are looking at subject Y? It’s all about leading your users on journeys they care about, ones that genuinely deliver a valuable result.

A user is always on a website for a reason, usually a specific one – ‘What time is my Spin class?’, or ‘Where is my nearest leisure centre?’ But if they wish to learn more about a subject, don’t make them work hard for that next click. You want to book a badminton court? Cool, no problem, here you go – oh, and by the way, did you know we also have courts at another 3 centres near this one? Maybe check them out if you’re interested.

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Digital Director, ex Butcher and fishmonger, proper code zealot, built this site


10

October 2013


Engineering the self – Web design Firedoggy style


FiredogAuthentic

It’s not often that you can clear the decks in the studio to get to work on your own web design. Hence, we’re releasing updates of our site in parts.

A few months back, we were fortunate to work with one of the world’s most eminent cloud software producers, Mimecast.  Being so close to their engineering team, we learnt to release software and digital products in what they called “Sprints” – the idea being a liquid product release timeline, where the team doesn’t sit around attempting a “perfect” release.

Digital Director, ex Butcher and fishmonger, proper code zealot, built this site


17

June 2013


The Credible In-Guide to Shoreditch & Hoxton


Here at Firedog, we like to keep you up to date with what’s happening around Shoreditch & Hoxton. It’s been our home for over 10 years now and we felt it was about time we shared our local knowledge.

A trip east is like no other in London. Every corner of the city has its own vibe, and the north east is known for being at the forefront of creative thinking. Trends are known to start here, and the locals are a collective of offbeat individuals whose street style cause ripples across the whole of greater London. From numerous recording studios, design agencies and art galleries, people flock to this hub of inspiration looking for new ideas and to stretch their imaginations.

So, seeing as we loved it enough to stick around for this long, we felt it was about time we offered up our favourite spots so as our friends could experience the wonders of east London for themselves. We wanted to present this in a way that did this area justice, reflecting both the epic design ability contained within the Shoreditch triangle, but also the fun seeking attitude of its residents.

Digital Director, ex Butcher and fishmonger, proper code zealot, built this site


18

December 2012


Imagine a world made of Lego


Just stumbled across this lovely print campaign for Lego by German ad agency Jung von Matt. The campaign is called Imagine and its clear to see why, it’s absolutely delightful.

Have a look below to see if you can guess which popular characters have been immortalised into minimalist Lego.

Digital Director, ex Butcher and fishmonger, proper code zealot, built this site


20

March 2012


Design a cover for PlayStation’s Access Magazine!


It’s hard work coming up with covers for Access, so the design team are taking a break to let fans design next issue’s cover instead.

The theme for the issue will be ‘Gaming takes over the World’. You can enter a photograph, illustration, digital graphics, block of text or pretty much anything else that reflects the theme and makes a great cover.

Winner takes home a Sony Alpha A77 Digital SLT Camera with lenses, a Sony NEX-7 Compact Camera and a brand new PS Vita with WipEout 2048 and Reality Fighters.

For more information, and to enter the competition, go here.

Digital Director, ex Butcher and fishmonger, proper code zealot, built this site


2

March 2012