As seen on TV – The Fixer ~ series two with Firedog and Alex Polizzi


Alex PolizziBeing the most desirable design agency that we are, the BBC couldn’t wait to get us back on board for series 2 of ‘The Fixer’ – a factual entertainment programme in which Alex Polizzi helps ailing family run businesses get back on track.

We were asked to offer our expert branding advice to Peachy Pics, a small photographic studio based within a shopping mall in Aylesbury. Peachy Pics’ owner, Alex Lane, made the brave decision to fulfill her life-long dream of owning her own studio after a cancer scare and had been operating for the last 2 years aided by her three daughters. The business had many problems to overcome: bleeding money, constant in-fighting among the family and with no idea of how to rectify the problems.

Design Director, long distance commuter, PSP devotee, fantasy football fan


21

February 2013


The 2012 Olympics in review – Inspiring a generation


2012 MercedesSo that’s it – after 7 years in the making the London 2012 Olympic experience has drawn to a close. During the 6 weeks it was in our city, we collectively witnessed British Athletic’s biggest Olympic medal haul since the 1908 – ironically also held in London – and the triumphs of Athletics ‘A’ listers such as Usain Bolt and Michael Phelps.

Now the dust has settled and the lights have been turned off for the last time, was the games of the XXX Olympiad a success from a design and branding perspective? London has long been seen as one of the world’s creative hubs – did it live up to the hype?

Design Director, long distance commuter, PSP devotee, fantasy football fan


17

October 2012


Toilet humour


The Exhibit bar in Balham, South London has installed the world’s first pee-controlled video game units, developed by engagement marketing startup Captive Media.

Every urinal in the gents has a 12in LCD screen that’s hooked up to a (hands-free) console which features the game ‘Off the Piste’. Drinkers masterfully steer their pee from left to right, under the watch of infra-red sensors, to navigate a skier down the slope, gaining points for taking out penguins! At the end of the game, players are encouraged to post their scores via mobile to Twitter and to a live leader board so they can compete with their mates.

Design Director, long distance commuter, PSP devotee, fantasy football fan


20

January 2012


No escaping the inbox!


Reading the Metro on my way into the studio this morning and came across this astonishing story about state of the art contact lenses! It seems we will soon be able to see the world like ‘The Terminator’ – receiving texts and emails directly to the front of your eyes – in much the same way as Arnie’s character in the science fiction movie series.

Design Director, long distance commuter, PSP devotee, fantasy football fan


22

November 2011


A fake logo – who ya gonna call?!


Whilst stumbling around cyberspace the other day I came upon a site which showcased some nice examples of logos that have been created for fictional companies to be used in films or on television.

Fauxgo, is a blog site dedicated to chronicling the fictional logos used in television and film. It did spark some interesting debate here at Firedog – which logos we felt was the most iconic and distinctive – as well as inspiring us to think of all of the other “fauxgos” or fake logos we’ve seen on the silver screen.

Design Director, long distance commuter, PSP devotee, fantasy football fan


29

September 2011