Imagine your everyday life without a search engine. Without the almighty Google, you’d need to readjust your habitual way of searching for things. Back in 1989, Sir Tim Berners-Lee envisaged a Web that was non-hierarchical and free for all. But with Google’s monopoly over the Web, search is rapidly becoming a popularity contest. These days, businesses throw money at SEO companies in the hope of being known. The current web is cluttered, and the rationale behind search could be more logical.