The 2012 Olympics in review – Inspiring a generation

2012 MercedesSo that’s it – after 7 years in the making the London 2012 Olympic experience has drawn to a close. During the 6 weeks it was in our city, we collectively witnessed British Athletic’s biggest Olympic medal haul since the 1908 – ironically also held in London – and the triumphs of Athletics ‘A’ listers such as Usain Bolt and Michael Phelps.

Now the dust has settled and the lights have been turned off for the last time, was the games of the XXX Olympiad a success from a design and branding perspective? London has long been seen as one of the world’s creative hubs – did it live up to the hype?

Design Director, long distance commuter, PSP devotee, fantasy football fan


October 2012

The shockingly new London 2012 logo. Oh dear.

Oh dear, oh dear.Not to jump on the band wagon and pan a fellow design company, but Wolf Olins have really got it wrong this time around. (Or at least the third time around for the fine purveyors of the BA tailfin fiasco and the off-brand Abbey dibacle). For a brand logo to work it has to follow a few simple rules, before you move on to the subject of strategy. And when it comes to this execution it really does feel like the £300 000 budget was split £299 999 strategy and £1 design.

Managing and Creative Director, digital music nut, traditional pen and paper fan yet loves all things clickaty blinky


June 2007