We created various multimedia elements for
Sony Ericsson, including a set of three screensavers
and a special promo clip for the MTV music awards in November
2001. To accompany the graphics, we wrote and produced a unique
soundtrack.
What was Firedog's solution?
The
identity was incubated out of the Sony design team in Tokyo
and their brief to the Sony counterparts in London was to
create a "liquid" identity. One which is alive with
energy and personification. Our animations are indicative
of this branding concept.
Have
a look at the
full animation here. You will require flash and please be aware it is a large file.
(1,563Kb - opens in a new window)
