PropellerNet.
A leader in the UK Search Engine Marketing industry.
What was the brief?
We
identified the fact that a lot of Search Engine Marketing
(SEM) organisations typically overload their prospective
clients with heavy industry-specific jargon… This
jargon is not always easily understood by the chief decision
maker who typically owns the business. Therefore, Firedog's
challenge was to create a design that broke the jargon mould
and offered simple, effective sales proposition for non-technical
people
to understand. Another objective was to create a
pleasing and memorable web experience and avoid cliches
typical of the SEM sector (traffic lights, green lights, go icons
etc.)
What was Firedog's solution?
It
was imperative that the home page was clear and not overloaded
with sales-orientated information. It needed to
communicate the personality and friendliness of PropellerNet.
We therefore made sure that
we used as little text as possible, and reinforced the brand
that people would have seen at other brand touch-points. The
copy referred to the overuse of 'jargon' within the industry
and instead gave a very human
and approachable impression of PropellerNet as an SEM supplier.
The
light style gives a friendly impression of a company committed
to bespoke solutions - not a 'techy' ready to confuse you.
To ensure people
were hooked into the site, and indeed PropellerNet's services,
we used eye-catching imagery selling 'free market research'.
This ensured contact was made as soon as possible. The jet streams
run from top to bottom on the sublevel pages to pay homage to
the brand at all times.
