Firedog deliverables:> Website • Branding • Design
for print
Who is the client?
DJ
Download.com
What was the brief?
We
pro-actively suggested a strong visual treatment for the online
music outfit. We noted that the target audience for the site
was predominantly digitally experienced, and thus we designed
a visual language which fitted aesthetically into that realm.
What was Firedog's solution?
The
typical digital music fundi often tinkers around with various
music software and a number of these tools use a mock hardware
interface. We decided that the site would benefit from a "rack-mounted"
modular approach and thus structured content according to
it's position on this virtual piece of hardware.
The
design visual was passed on to the DJ Download web build partners
as a concept. The build today, whilst visually quite different,
still maintains the "rack" design mnemonic.
Have a look at how the concept was applied
to the online store here
