Following our successful Blast branding project with the BBC, Firedog was tasked with developing a series of online and mobile assets for Blast in order to create a stronger connect between the Blast brand and their audience.
What was Firedog's solution?
BBC Blast aims to increase its presence in online communities that are popular among the Blast target audience and on young people’s personal creative websites outside the BBC. The rationale was to encourage cross linking to Blast and developing brand awareness within the Blast target audience. This was done through the creation of branded assets for download that have “badge status” and that users will want to download to put on their websites, profiles, mobile phones and social networking pages.
To generate ‘ownership’, downloads requiring passwords were created exclusively for people who have visited the ‘Blast on Tour’ initiative. This encouraged these users to interact with the Blast website.
The downloads included recognised Blast assets, as well as host of new assets that would ensure a fresh injection of life to the brand. It was vital to keep the audience interested. These assets included:
On Mac and PC
