Firedog deliverables:> Branding • Design
for print • Editorial
Who is the client?
ZA
Publishing Limited / ZA Magazine.
What was the brief?
Design
a magazine brand and masthead that would appeal to South Africans
living abroad. Firedog was tasked with the magazine’s
name generation, primary branding applications, 1st issue
cover design and overall lay-out design. Phase 2 is currently
underway which sees us deliver a media pack, company website,
advertising templates and a direct mail campaign aimed at
advertisers/media planners.
What was Firedog's solution?
The
‘splat’ treatment of the identity is aimed to
create standout in the marketplace. We’re using this
as a key brand differentiator across a number of touch points.
Other
than that, Firedog subscribed to clean magazine design coupled
with sound strategic branding.
The identity has been designed to live in different colours
and seasonal tones.
