Firedog deliverables:> Branding • Design
for print • Packaging
Who is the client?
Wall
Luxury Essentials. Wall’s first mail order catalogue
was launched in the spring of 1999 and its website followed
a year later. The company now has an enthusiastic customer
following, mail order and retail, both in the UK and worldwide.
What was the brief?
Firedog
was commissioned to revist Walls’ brand presence and
visual language and provide simulation of how it would appear
on garments and signage. Firedog also developed primary brand
applications, application forms, electronic business stationery
suites, onsite signage, sales material and website.
What was Firedog's solution?
Our
primary task was to revamp their corporate identity to align
with recognised high street brands. We needed to convey their
fashion
formula based on luxury fibres and hand-finished detail
with style and elegance. We then applied the new logo to all
brand touch points.
