The
Villa Book Limited, a London-based international luxury property
rental company run by some of the most experienced individuals
in the business.
What was the brief?
Firedog
was responsible for launching the brand from name generation
to search engine optimisation. Our remit included: Marketing/branding
strategy • Naming • Brand identity • Strap-line • Design and
build of
portal using Microsoft .Net framework
(Firedog in-house design & build) •
Primary branding applications •
Design and implementation of customised CRM system •
Search engine marketing/optimisation •
Design and production of broadcast email campaigns •
Advertising and marketing collateral •
Ongoing support.
What was Firedog's solution?
The
brand strategy has been designed around a book and chapter
approach that’s unique to the industry. The brand was
designed to reflect the upmarket nature of the properties
on offer whilst offering a memorable brand and web experience.
After only 5 months The Villa
Book offers an impressive 33
destinations across 6 countries. The portal has been designed
so that TVB staff can upload new books and chapters without
the need for agency input. This has been achieved through
a highly functional and dynamic back-end.
