PropellerNet. A leader in the UK Search Engine Marketing industry.
What was the brief?
Design & manage
a brand perception survey that allows us to determine
valuable customer and brand insights •
Provide a follow-up research report on current brand perceptions
and provide strategic recommendations for driving the brand forward •
Re-brand PropellerNet and re-position the company as an industry leader
in SEM industry •
Apply new branding to a range of primary and secondary applications
(exhibitions stand, stationery, signage etc.) •
Develop new website architecture, design website front-end
and produce an associated build kit
What was Firedog's solution?
Key
insights derived from our brand perception survey
indicated that clients felt that PN were a great
company to work with. The results indicated that
they were friendly, approachable, sensitive to client needs
and came across as people who really know their stuff.
We also felt that actual propellers as a visual device seemed like a dated concept
so we went one step further and introduced the
rocket concept which in effect uses propellers
and propulsion but to a greater effect.
The visual language communicated by the branding is friendly and approachable and
says that PN are a fun company to work with.
We explored numerous illustration styles for the rocket and
finally settled on the cartoon-based illustration
as this was fun and well received by our testing audience. The
rocket gave us ample opportunity to develop engaging headlines and campaigns,
which has been clearly demonstrated by the exhibition stand and home page
design.
We also introduced a sales message that uniquely positioned PN as a jargon-free SEM
consultancy.
