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| You are reading about: > Firedog / Our
work / Design
for print / OC&C publications |
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| Firedog deliverables:> Brochure
design • Photography |
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| Who is the client? |
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| OC&C
Strategy Consultants are a leading management
consultancy firm providing tailored solutions
to international business challenges in a number
of industry sectors, from consumer goods to financial
services. |
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| What was the brief? |
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| OC&C
produce regular publications to communicate areas
of expertise and business intelligence externally.
One series of publications are 'Insights' developed by department
directors as 'thoughtpieces' outlining
OC&C opinion and recent research on topical
subjects. Firedog were commissioned to create
a brochure to communicate one such 'Insight' that was first
published in The Grocer magazine. 'Staying
ahead of the Curve,' reports a survey and analysis of the
world's top FMCG companies' financial performance.
The brief was to design an engaging brochure that reflected OC&C brand values,
communicate visually the core message of the report, and convey the ability to think
creatively, develop new insights and challenge traditional points of view.
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| What was Firedog's solution? |
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| Firedog
generated a series of visual concepts to reflect
the idea of success and growth in the world of
the fast moving consumer goods industry, and
add dynamism to the financial and statistical
analysis of the 'Insight' report. The selected
metaphor explored the idea of high performance
on the sports field, staying ahead on the running
track by taking a lead role and beating the competition. |
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Firedog’s
design and image treatment reflected the OC&C core
brand values of intelligence and insight with
a clean and impactful execution. The front cover of the brochure
features the product of a bespoke photography shoot conducted
by Firedog, a powerful shot of running shoes with sharply
focused spikes, poised and ready for deployment. This concept
was followed through with abstracted full bleed images of
a race in full action to capture the high performance spirit. |
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In
addition, Firedog refreshed the design guidelines of the
brochure to update the look and feel and keep the tone of
voice on brand. |
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Like the look of this and would like us to do the
same for you? Get in touch with
Firedog...
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| View similar projects to
this one: |
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