Munich Reinsurance is a major player in the Reinsurance industry based in Munich, Germany, with offices throughout the world.
What was the brief?
To ensure that all marketing collateral adheres to brand guidelines, while making the design more contemporary and appealing to an evolving market place.
What was Firedog's solution?
Firedog was tasked to inject a much needed premium design feel into the Munich Re corporate communications publications family. Working closely with the firm’s Headquarters in Munich and the recent brand guidelines, the revised design engages the reader’s interest and gives them more reason to hold on to and read the marketing collateral.
Firedog has subsequently sent to press five editions of the internal communications brochure entitled Reflections, a graduate brochure and the beautifully photographed Portraits 2007 brochure. Ultimately this has created a vibrant perception of Munich Re within a very traditional industry.
