Firedog deliverables:> Branding • Design
for print • Website
Who is the client?
A London-based international email technology company. Firedog
are licensed resellers of their ground-breaking
‘smart’ email product.
What was the brief?
Full
re-brand extending to brand marque, website,
product literature and sub-brand identities. Produce a scaleable
branding solution so that new products can easily plug into
the brand landscape.
What was Firedog's solution?
The
animated 3D identity we designed has been applied across on
and offline channels and has created strong differentiation
and brand recognition which as resulted in an increase in
sales.
We assisted Mimecast with their product rationalisation by
producing a benefit-led, marketing approach rather than their technology-led approach.
This
resulted in a reduction from 12 to only 3 modules (preservation,
protection and presentation), each with their own identity
and collateral.
Firedog continue to offer marketing, brand and design support
to the company on a number of different levels. We have successfully
implemented the product with a number of our clients.
