Firedog deliverables:> Branding • Design
for print • Promotions
Who is the client?
Nick
House Entertainment Limited/ Londonparties UK.
What was the brief?
Develop
the existing marque whilst retaining 8 year’s of equity
built up in the original marque • Apply new branding
across sub-brands whilst creating a consistent LP look &
feel • Create look & feel guidelines so that in-house
designers can work within parameters.
What was Firedog's solution?
We
contemporised the identity and designed a monogram that would
be consistently applied across the series of sub-brands. We
created an upmarket ‘luxury brand’ feel by replicating
the LP monogram similar to upmarket fashion branding.
We
then created a series of five designs for each one of the
sub-brands handled by londonparties. The new branding has
been applied across the all company touch-points including
websites,
T-shirts, matches, wallpapers etc.
