Firedog deliverables:> Advertising • Research • eMarketing
Who is the client?
Laurence
Simons International Legal Recruitment. Recognised as the
world’s largest legal recruiter outside the US with
offices in Amsterdam, Sydney, Manchester, Dublin, Paris and
London.
What was the brief?
Research
current attitudes to legal recruitment advertising and efficacy
of current spend. Develop a new series of advertising templates
in line with the research results. Create definition and brand
recall in
a crowded marketplace.
What was Firedog's solution?
Firedog
designed and managed a research survey using online research
technologies that we have available. 50 candidates were asked
for their opinions on effective legal recruitment advertising.
The results were presented to the marketing team at LSI. Based
on the findings, Firedog developed a series of advertising templates that utilised a new visual
metaphor for the company.
Post-launch research offered a significant increase in overall
brand awareness/recall for LSI. The frog survived the photo
shoot and has now taken on an agent to handle bigger projects.
