 |
|
|
|
 |
|
|
|
|
|
|
|
|
|
| You are reading about: > Firedog / Our
work / Brand
identity / Harneys |
|
|
|
|
 |
| Firedog deliverables:> Branding • design for print • web design • advertising |
|
| Who is the client? |
|
| Harneys, Westwood and Riegels, the oldest and largest legal practice based in the British Virgin Islands, providing legal services to many high-profile clients worldwide. Harneys is consistently ranked as the leading law firm in the jurisdiction by the major international legal directories. |
|
| What was the brief? |
|
| Harneys commissioned Firedog to develop and move the Harneys brand forward. New positioning and re-alignment in keeping with the firm’s 21st century international proposition was needed. The current brand was outdated and lacked the distinct message, positioning, and visual language to differentiate Harneys against their competitors. |
|
|
|
|
|
| What was Firedog's solution? |
|
| Firedog’s first step was to design and implement bespoke online surveys in order to glean insight concerning current perceptions of the firm. Findings influenced the development of five key values to underpin the brand. Firedog then defined new positioning and created core messaging to reinforce each of the values, further supported by a unique visual look and feel. A dynamic trail visual was developed as a key brand device, representing Harneys’ ability to respond quickly with knowledge and a sense of proactivity and purpose. The simplicity and elegance of the device sets the tone for the rest of the branded materials. The brand imagery uses the concept of motion in a more literal context. Firedog appointed renowned aerial artistry photographer Ray Massey to generate high-quality images of skilled acrobats, using lighting and slow shutter techniques to capture light trails from the movement of their bodies. |
|
The results are a stunning, visually stimulating representation of the brand values; Trust, Reliability, Timing, Skill and Quality. Firedog refined and developed the existing logo to give a sleeker, bespoke look without losing any of the equity built up over the firm’s 100 year history, together with a well defined corporate colour palette and font suite. Corporate guidelines were produced and the visual look and feel applied to a full stationery suite (print and digital), corporate collateral, digital templates, advertising and a fresh and engaging corporate website. The result is a unique, up-to-date and distinctive brand which truly stands out from the competition. |
|
 |
|
|
Like the look of this and would like us to do the
same for you? Get in touch with
Firedog...
|
|
| View similar projects to
this one: |
|
   |
|
|
|
^ Back to top of page
< Back to previous
page
|
|
|
|
|
|
|
