Firedog deliverables:> Branding • Design
for print • Event design
Who is the client?
BMG
Europe / The Princes Trust / Sotheby’s.
What was the brief?
Full
event branding and collateral for Elvis inspired fashion show
and Sotheby’s auction in aid of The Prince’s Trust.
What was Firedog's solution?
The
event, in late 2003, was part of the 50 year celebration of
Elvis Presley’s music and aimed to assist the release
of the ‘Best of Elvis’ double CD compilation.
16 of the world’s top designers were tasked with designing
an Elvis inspired outfit. These outfits were then modeled
in the fashion show which were then auctioned by Sotheby’s
in aid of The Prince’s Trust charity.
Event
collateral included branding, catalogue design, invitations,
posters, menus and the brochure. The event was over-subscribed
and thousands of Pounds was raised for the charity on the
night.
On the strength of our delivery, Firedog was further commissioned
to produce an ecard
for BMG Records to launch the double CD compilation.
