Firedog deliverables:> Branding • Design
for print • Website
Who is the client?
DJ Download.com / DJ Magazine / Highbury Lifestyle Publishing.
DJ Download.com is a dance music MP3 download service launched
globally in February 2005.
What was the brief?
Firedog was appointed to develop the branding, website front-end design,
primary branding applications, marketing brochure, advertising
and a set of watertight brand guidelines for the global launch
of the brand.
What was Firedog's solution?
Our branding was created to reflect current street culture. The
DJ Download logotype was designed with the view to being a
clear, bold and contemporary “street” design with the download
arrow being the backbone of the DJ Download brand.
DJD own this visual treatment and have created instant visual
recognition for their brand by the consistent application
of the visual identity. DJ Download are experiencing strong
sales in spite of the fact that they were late to market.
