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| You are reading about: > Firedog / Our
work / Brand
identity / Croydon Gateway |
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| Firedog deliverables:> Branding • Signage • Website |
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| Who is the client? |
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Croydon
Gateway,
Stanhope Plc / Schroders |
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| What was the brief? |
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| The
Croydon Gateway site is a massive tract of land bordering
East Croydon Railway Station. Stanhope and partners, Schroders,
own the land and have plans to develop the site. It was essential
that the local community understood the benefits of how the
Croydon Gateway could transform their lives and what benefits
the Stanhope plans offer in terms of modernising the CBD
of Croydon. We were required to effectively win the hearts
and minds of the local community by re-designing the Croydon
Gateway brand. Our objective was to make the brand feel more
approachable and accessible. |
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| What was Firedog's solution? |
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| Understanding
how much impact this major development will have on the
local Croydon community, Firedog developed a lifestyle brand
that encompassed a 'Live. Work. Play.' proposition. We purposefully
designed a brand that was about people and space. To demonstrate
the benefits of the development we used a natural green palette
with silhouettes to illustrate the various ways in which
Croydon Gateway will be used as well as to reinforce the
fact that much needed greenery will be introduced to the
CBD of Croydon. The use of computer generated imagery adds
a human element that people can relate to. |
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Firedog
continues to lead the marketing on the project
in areas such as press, sponsorship, outdoor
advertising, direct mail, community relations
and web. We have also been appointed to design and produce
the hoarding across the entire site as well as designing
an 80m long, 3m high site billboard which will be visible
to all East Croydon commuters and potentially
be one of the most eminently visible, high impact billboards
in London SE. |
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Like the look of this and would like us to do the
same for you? Get in touch with
Firedog...
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| View similar projects to
this one: |
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