attheraces
in conjunction with
Channel 4 and 4Creative.
What was the brief?
Firedog
was requested to absorb the existing suite of advertising
produced for attheraces which was disparate and visually disconnected.
A full set of advertising guidelines for all the advertising
channels was required.
What was Firedog's solution?
We
produced a 48 page document outlining best practice design
principles which covered offline media such as press advertising,
ambient media and sports hoardings.
Online
branding rules also applied to television advertising stings,
inserts, footers and web recommendations. The positioning
statement was also rationalised and made somewhat clearer
and consise.
