Association
for Payment Clearing Services (APACS).
What was the brief?
Firedog
was awarded the APACS publications account for the two years between 2004 & 2005. The project involved firedog designing and producing a series
of five divisional review publications and includes the APACS
Annual Review.
What was Firedog's solution?
Our
design concept for the 2005 publications included an interesting page numbering device (an abacus
that offers the page numbers) to further reinforce what APACS
represents. Staff photography was shot in black & white
and then printed in sepia to create stronger density ranges and avoid skin tone issues.
Back in 2004, Firedog
was awarded the contract after a four-way pitch against some
of the UK’s top design for print consultancies. Our
winning design concept offered an eye-catching design,
coupled with a subtle spot metallic finish added to the black
and white photography to create a unique finish throughout
the publication.
