Aletheia
Partners, a private equity organisation based in London. They
initiate investments in European leveraged transactions typically
ranging between €100 million and €1 billion in
enterprise value.
What was the brief?
To
produce a series of upmarket private placement memorandum
(PPM) publications that introduced their Veritas Buy-out Fund
to their target audience.
The tangible aspects of the production needed to convey the
extremely high caliber of this private equity organisation.
Firedog was responsible for overall brand identity refinement.
What was Firedog's solution?
Our
publications utilised the very best materials available. We
offered a foil embossed dragon on the cover of the publication
whilst offering the luxury of a 350gsm cover printed on an
Ebony embossed stock.
The
covers doubled up to create luxurious 700gsm covers whilst
the inside covers featured black gloss ink printing to create
a subtle and understated finish.
