Appointed to create the corporate brand back in May, Firedog is now entering Phase 3 for icould, the careers advice charity.
Initially the brand was created to appeal to the thousands of professionals icould needed to provide them with the real life career stories they needed. Phase 3 means developing the icould brand in order to attract the primary target audience (14-19 year olds) ready for launch in 2009.
Firedog is responsible for the design for the main icould portal, which will house all the production quality videos that have been created in the last 6 months, and more as the library builds over time.
Firedog is also providing an online toolkit to be used to connect the icould site to social networking sites containing wallpaper, animations and other downloads.
