Our research study required us to survey online and offline audiences across the entire UK in order to understand current attitudes and perceptions to online gambling, and in particular, the behavioural differences between on and offline casino and poker players. Firedog conducted the quantitative research study from within the 888 member database as well as being responsible for sourcing non 888 member on and offline gamblers so that comparative studies could be undertaken between the various surveys. Firedog was responsible for designing 4 surveys, sourcing the non 888 members, survey administration and the analysis of the results. The research was then presented to the Board of 888.com in Tel Aviv, Israel