Early stages of the project were centred on identifying issues within the brand Going back to the essence of Microbiology in order to deliver a fresh and coherent brand identity We began the process by roughing out concepts on which to develop upon A number of concepts were produced, each focusing on individual elements of our initial brainstorm The final concept uses a molecular visual language within an m shape as a strong identifier of the brand. We developed a disticive look and feel for a plethora of brand applications A redesign of Microbiology today - an industry circulated magazine The business card demonstrates how the brand can be distilled into a more corporate environment. Similarly to the business card, the full stationary set shows how the brand can be corporate yet engaging in the same space A simple and structured website homepage featuring latest articles and events Extending the look and feel to create digestible areas of content on sub pages.