The campaign needed to work in both digital and print formats With the digital version, we wanted the site to be highly format friendly so we created a responsive design across all devices The primary usage behind the site was for the digital publication of vital information. We used editorial best practices to ensure the digital experience met these goals The structure and navigation of the publication ensured an easy to use site experience The layout style sheet responds to whether the reader is using their device in landscape or portrait orientations The style sheet adapts to single columns for smaller formats, ensuring legible text sizes The restricted colour palette and clean environment makes for easy reading of content We created a print variation which was used as a direct media campaign Both the print and digital variations shared a very similar feel thus creating a strong campaign identity We used our own established brand visual identity that we had created for the Academy