Networkers MSB

Who was the client

NetworkersMSB is the world’s largest IT and Technology recruitment consultancy, dedicated to supplying professionals across the world, specialising in Information Technology and Telecommunications.

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The work

Branding • design for print • web design • advertising


The brief

Firedog were appointed to breathe life into the global brand – re-defining the brand positioning, producing a compelling brand story and applying this across all touch-points, in line with the global marketing strategy. Project deliverables included; Visual look and feel • Brand guidelines • Annual report • Internal sub-branding • Flash animation sequences • Animated logo sting • Website design and build • Exhibition collateral (flyers, pull-up banners and exhibition stands) • Press advertising • Tactical event support • Corporate folder with sector inserts • Newsletters • Digital templates.


The solution

Firedog inherited a freshly designed logo and set about the task of creating a solid, corporate brand identity to support the extent of NetworkersMSB’s global reach. We worked closely with the client to understand their business and identify their vision.


The results

We developed a spark device to invoke a positive reaction and inject dynamic, youthful and energetic life into the brand. From this starting point additional brand mnemonics were developed to add interest and vitality to stock imagery, plus ensuring consistency throughout all articulation of the brand. Finally firedog developed supporting messaging representing the global Company ethos. Firedog’s remit then extended to through-the-line support, developing all print and digital deliverables as above. Firedog have become an integral part of the NetworkersMSB marketing team and continue to provide ongoing print and digital design support, working closely to provide cost-effective, highly creative solutions for all their marketing requirements.


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