Design for print • Layout and pagination
We were tasked to ensure that all marketing collateral adheres to brand guidelines produced out of Munich, while making the design more contemporary and appealing to an evolving market place. To work with the client in taking editorial direction and advise on pagination and flow.
Firedog was tasked to inject a much needed premium design feel into the Munich Re corporate communications publications family. Working closely with the firm’s Headquarters in Munich and the recent brand guidelines, the revised design engages the reader’s interest and gives them more reason to hold on to and read the marketing collateral. We capitalised on the use of imagery in creating a lighter read, by using an abstracted graphic visual language in support of the more standard reinsurance content. We also carefully balanced the use of colour so that the publications had a certain feel for each edition.
Firedog has subsequently sent to press five editions of the internal communications brochure entitled Reflections, a graduate brochure and the beautifully photographed Portraits 2007 brochure. Ultimately this has created a vibrant perception of Munich Re within a very traditional industry.