The publication was required to sit alongside other Munich Re communications. However, we created a strong point of difference by creating an abstract image led look and feel. The brochure contained a sibling insert which contained more variable information, such as staff biographies. We wanted to create a lighter and more approachable image feel for the staff so we shot the subjects in Battersea Park. We created imagery around the concept of connectivity. Here a close up of a plasma globe. The brochure used imagery combined with a more formal and minimal text approach creating an business led publication. The images carry messages which convey the business values and propositions. Due to the creativity behind the shoot, we were able to retain interest throughout the 24 page publication. The brochure carried a pocket in the reverse so that it could be extensively used across the business.