Munich Re

Who was the client

Munich Reinsurance is a major player in the reinsurance industry based in Munich, Germany, with offices throughout the world.


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The work

Design for print

The brief

Firedog was asked to produce a brochure that would illustrate the new relationship that Munich Re enjoys with Allfinanz. The pioneering technology created by Allfinanz that is revolutionising the reinsurance industry had to be symbolised from start to finish.

The solution

Firedog understood the most important element of the relationship with Allfinanz was how the technology is going to save Munich Re time and money in the long term.

Therefore, we selected imagery of modern aspects of working life. Motion photography of a city landscape injected a sense of momentum, whilst zoomed in imagery of LCD’s and elevators reinforced the modern methodologies being adopted. Firedog was then responsible for the timely delivery of the print files that were urgently required in Shanghai.The brochure was given longevity by the use of a pocket that kept the employee information. If this needed to be updated, it was a simple case of replacing an A4 data sheet rather than replacing the entire publication.

The results


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