We completed a number of successful print projects across a multitude of media. Firedog were requested to design within the existing design frameworks. We applied our creativity to imagery and messaging. The quirky graphic language combined with the primary red colour ensured great standout amongst a crowded marketplace. The concept behind the campaign inverts the preconceptions of the common association with Matryoshka dolls. The idea being that the largest of the dolls is the smallest or youngest. Alongside the campaign identity, we provided print materials extending to posters, brochures and events materials. The publication purposely uses a great deal of full page imagery in order to create an interesting and structured read. We utilised a number of typograhic styles to add an editorial feel which helped the reader delve in to the information at their own pace. We used combinations of clear white space and people focussed imagery to convey the content in an accessible format.