Early research was undertaken to assess site issues and areas where Imperial could make their content more engaging We collated our comments into a key recommendations document. These recommendations became the focus of our redesign Imagery needed to be much more business-focused and genuine, giving insight into the Business School life and teaching environment Where business meets research of science and engineering Before we begin the design process, rough sketched wireframes are put together to ensure key fucntional elements deliver strategic content effectively Imperial College Business School had over a thousand pages: a complete overhaul of the site structure was essential A number of concepts were produced to ensure that the Business School as an entity could be distinguished from Imperial College itself A number of concepts were produced to ensure that the Business School as an entity could be distinguished from Imperial College itself The homepage is spacious and confident, embracing the Business School's position as one of the leading Business Schools in the world. The site redesign is entirely responsive and built with WordPress. A strict grid is used to maintain a modular layout - this is redistributed for mobile devices Content is easy to read, navigate and share in all enviromnents