Website design and build, Digital strategy
The Business School’s existing site was outdated, hard to navigate and members found generating content difficult. Furthermore, the Business School wanted to be recognized as a global brand. The site’s existing format gave no indication that it was distinct from Imperial College.
The dual navigation system for Imperial College and the Business School featured the same terms, meaning that there was often an overlap in content. This made the site confusing.
Our solution was to introduce a link that takes you back to the original Imperial site, essentially separating it from the master brand.
To increase accessibility, we also introduced breadcrumbs and made the accessibility policy meet the W3C standard for visually impaired users. We also changed system fonts to web fonts, which are in line with Imperial College’s corporate guidelines.
As the Business School struggled to maintain and generate content, we switched from Oracle CMS to WordPress. Easy to maintain, WordPress allows the Business School to author content more effectively.
The site is now a highly responsive and includes a suite of interactive elements, featuring accordion tabs, sliders, pull-out quotes and galleries. The key pages are exciting and interactive, regardless of where they sit in the site’s navigation.
We launched the site to work alongside a series of comms for the Business School. This clean and bright look and feel reflects the institution’s dynamic and open ethos. Streamlining data into one efficient administrative process and reducing 1500 pages to 800 has enabled highly effective navigation.