We wanted to extend the existing brand look and feel into the digital environment, so we developed a number of assets which could be interchanged and used for hot spots, banners and other page devices. The final homepage represents a perfect balance of of youthful approach and competent user centered design. We created over twenty varying design page types, to cover off all the wireframed documents presented in the planning stages - Ensuring a site wide consistant feel. One of the core innovations on the site has been creating front end applications for tapping into the deep tag ontology. We developed a tag asset which not only linked to content, but acted as a tag browser in its own right. We created a number of digital brand interfaces. Here is an early version that got pipped at the post. We like to put our digital projects through rigorous planning - So that we can stress test our thinking and communicated our end vision with the client. We analyse and understand the trends of the sites audience and gear an online journey through their eyes.