Online strategy • front end & logic design • build
Following the successful branding of icould, Firedog was tasked with creating the streaming video portal which represents the majority of the organisations activity. The site hosts and delivers over 3000 individual career stories, streamed via flash media technologies to the end user. The video content is also coupled with a bespoke content and tag authoring platform.
Firedog created the architecture and wireframes for the design and functionality of the site. We then built a box model prototype which outlined overall page functionality and layout before putting the design brief through the studio.
30 individual page designs covered all the required look and feel of the front end and enabled the development team to accurately represent the desired design language. We built a bespoke tag authoring tool which is designed to empower the client with control over their streaming media. The tool allowed for multiple and simultaneous uploads of video content, coupled with the ability to tag the video files. The tag ontology, as it is known, varied greatly and consisted of multiple layers of information – Covering everything from Job Sector to Life Themes such as “childhood aspirations”. This “deep tagging” allowed for great customisation and control, making content highly relevant to the end user. The entire site is Content Manageable and is built on the WordPress publishing platform, which enables extensive use of plugins to ensure scalability. Users are able to register on the site, create a profile, save favourite videos and also preselect tags that are relevant to them – This pushes video stories that are carefully and intelligently selected for their personality and career type.
Within six months of re-launch of the portal, web analytics indicates that the number of unique visitors to the new site has already increased by 500%, a result that has far exceeded client expectations and re-inforces that the site is acknowledged to be light years ahead of comparative institutional websites.