The Firedog studio sought to capture the essence and attraction behind super fast fibre in a simple visual language. We explored ideas around continuity and connectivity. What makes Geo unique is the fact that their fibres run deep in urban sewers. It was important that our concept dovetailed neatly into the existing playful identity system. We used a combination of striking images and hard hitting copy to illustrate Geo The final concept relied on key statements which were written and rendered into target environments.