Branding • Design for print • Online
Develop the full branding remit for the launch of the new company created by the merger between two European leaders in the web analytics and usability industries. Our remit included:
Brand identity• Brand’s visual language (look & feel) • Strap-line • Website design • Signage • Stationery • Folder design
We created a brand identity that’s contemporary and hints at the technology capability offered by the company – usability and user experience design. The colour palettes selected have been used to create stand-out in what’s rapidly becoming a crowded marketplace. The three ‘swoosh’ ribbons have been designed to centre around a central focal point (The company name, Foviance, is derived from the word Fovea, which is the area of the eye that captures light in the retina). The three ribbons are indicative of Foviance’s approach to their client’s business. We further distilled their approach into a strap-line that offers 3 succinct words… Analyse. Rationalise. Optimise. Once we had signed off on the brand identity, we applied the identity to primary branding applications such as; folders, business cards, letterheads & signage.
Although we expected that the design of the website would be specifically challenging due to the nature of the client… (They’re world leaders in website usability and web behaviour!), we found the Firedog designs well received within the industry.