Website • Branding • Design for print
We pro-actively suggested a strong visual treatment for the online music outfit. We noted that the target audience for the site was predominantly digitally experienced, and thus we designed a visual language which fitted aesthetically into that realm.
The typical digital music fundi often tinkers around with various music software and a number of these tools use a mock hardware interface. We decided that the site would benefit from a “rack-mounted” modular approach and thus structured content according to it’s position on this virtual piece of hardware.
The design visual was passed on to the DJ Download web build partners as a concept. The build today, whilst visually quite different, still maintains the “rack” design mnemonic.