CB Richard Ellis

Who was the client

CB Richard Ellis is property development company with over 300 offices in more than 50 countries.


The work

Branding • Architectural visualisations

The brief

Gallagher Retail Park, an established retail Park based in Cheltenham, was faced with some stiff competition from retail developments recently erected nearby. Firedog was appointed to refresh the Gallagher brand and signage and give it a facelift. It was important that the branding appealed to the demographics of the local community and that the overall look & feel suggested that Gallagher had been improved as a retail experience for local shoppers.

The solution

Firedog conducted a site visit to fully determine the culture and mindset of the local community and it was vital that any new identity married into the rural, yet affluent, Cheltenham population.

In response to this brief, Firedog designed a light, clean identity that reflected the history of the area by using an oak leaf within the ‘A’ of Gallagher. (Our research indicated that the area was once world famous for its oak trees).

The results

Once we had finalised the identity, we applied it consistently to banner flags and illuminated totem signage that will be erected to attract footfall. Firedog also assisted the planning application process by providing a series of 3D visualisations for the totem signage and banner flags at various sizes so that the planning team could visualise the extent of the various signage requirements.

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