The Bank Workers Charity brand mark is constructed purely out of circular shapes. The transparency and colour creates a modern yet approachable feel. The primary and simple nature of the logo lends itself well to being easily reproduced across all media. The supporting imagery suite is created from both stock and a series of actual case studies. The tone is confident and assured. The identity extends the use of circular devices to carry either imagery, copy or little facts and figures. The colour palette with its primary blues and complementary warmer partners, ensures a clean and contemporary feel. Further graphic devices are formed by utilising the circular device and colour palette. The brand project wrapped up with an extensive set of brand guidelines. The simple, bright brand icon works well in special applications - Such as die cut materials. The digital application of the identity follows best practice in clear and concise communications. The imagery is held within the circular branded devices, enabling a memorable yet clear visual language.