Who was the client

The British Broadcasting Corporation (BBC) is a long standing client of firedog's since 2005. We have delivered brand and digital identities across both factual, learning and radio divisions.


The work

Film ident • Film animation sequence

The brief

A few months after Firedog’s Blast branding project with the BBC, we were tasked with developing a film ident for the Blast ‘Scrap fashion’ film festival. The identity needed to offer a sting, and a series of ‘tops & tails’ used to lead the program into and out of advertising breaks.

The solution

The film festival featured a collection of short films produced by BBC Blast’s community of talented young filmmakers. Firedog conceptualised a gritty, filmic suite of transitions, animations and clips which could easily be flowed between users content. The moody red curtains acted as flexible frame transitions between a preceding piece of active content and the next.

The results

The resulting graphic and grimy look and feel went down a treat at the festival – Creating even more interest from within the Blast community.

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