Film ident • Film animation sequence
A few months after Firedog’s Blast branding project with the BBC, we were tasked with developing a film ident for the Blast ‘Scrap fashion’ film festival. The identity needed to offer a sting, and a series of ‘tops & tails’ used to lead the program into and out of advertising breaks.
The film festival featured a collection of short films produced by BBC Blast’s community of talented young filmmakers. Firedog conceptualised a gritty, filmic suite of transitions, animations and clips which could easily be flowed between users content. The moody red curtains acted as flexible frame transitions between a preceding piece of active content and the next.
The resulting graphic and grimy look and feel went down a treat at the festival – Creating even more interest from within the Blast community.