We looked to combat crucial user experience issues from the existing site. These included issues with navigation, broken user journeys and replicated yet orphaned content We quickly identified that a sports centre was central to the data structure and built relationships of information around the page type. This enabled the editing process of the website to be fluid and intuitive We built custom post types which fed directly into the core centre home page type. We built a consistent editorial structure which ensured all content across the site adhered to publishing policies. This resulted in a very stable and expected user experience The website was to be used and populated by a number of authors. We created standardised publishing templates which enabled the authors to bring together previously disparate content within an easy to understand framework We implemented a system whereby master page types contained a number of page modules which were edited in a separate workflow. This ensured that the master page types retained content which is never out of date or overlooked. We effectively removed the problem around orphan content We were provided with a brand identity to work from. We wanted to take this identity and bring it to life in the digital environment. We therefore researched our favourite uses of infographics, sporting media and imagery Whilst we had serious budgetary restraints on the use of imagery, we were still able to provide guidelines for usage so that we could encourage the web authors to build consistency across the site look and feel The design of the site utilised a simple and responsive layout utilising a core colour palette to communicate functional journeys and page information Following research of site users, we found that no less than forty percent of users were using the site from a mobile device. We developed the CMS framework around optimising the experience for users on the go We ensured that the design of the site adapted to all digital environments. Particular focus was paid to any graphical elements adapting to orientation change. We also built a custom Google Map API for locational based queries We adapted the responsive design right down to a single column layout so that mobile users could easily navigate the site without compromising on legibility of content Our most challenging endeavour was to design a traditional table structure which worked across a wide screen, yet adapted gracefully into a restricted environment. This involved switching the table content around as the page size is reduced We are very happy with the results we have achieved. With a site designed with core functions in mind, you are looking for trends opposite to say a publishing type site. Reduced on page times indicate users being able to retrieve information quickly before exiting or moving on. We also greatly reduced the need to navigate down dead end user journeys by reducing the number of pages drastically with the result of users being better aided through their journeys