Fireblog » What's pressing our buttons?

A view to kill for

Clifford Boobyer — Fri, 08 Feb 2008 12:32:03 +0000

A really nice piece of web kit has just caught my usually very cynical attention. It’s called PicLens and is a very simple to install extension for browser of choice, Firefox.

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piclens, image search, interface design, firefox extension

Monoface - Mutant faces untapped!

Clifford Boobyer — Fri, 23 Feb 2007 18:29:42 +0000

Sometimes there’s a technology based viral that just hits the mark. Monoface is such a viral. Brought to us from an agency out west in Minnesota, it marries humour and code seamlessly. Such a simple idea for a New Years greeting with such dynamic results. Damn, why didn’t we think of it first… (more…)

viral, monoface, new year

Cracking the brief

Clifford Boobyer — Fri, 22 Sep 2006 11:30:58 +0000

In the cynical and over~hyped world of marketing, it’s still good to see a simple idea nicely executed. Fortunately the words: “Mmm, I’m not sure we have budget for bespoke displays… could we have a thousand flyers instead” are not always heard across the creative meeting rooms of London. (more…)

urban golf, jamesons, urban games, guerilla marketing, display

It’s marketing, but I like it.

Nathan Gainford — Fri, 03 Feb 2006 16:30:30 +0000

I’m sure you’ve heard a lot about this concept already, if not allow me to create a buzz around it. (more…)

3g, buzz, marketing, samsung, soho, pub

Cool brand naming

Clifford Boobyer — Fri, 27 Jan 2006 11:17:05 +0000

On my bike this morning, I had the pleasure of being almost run over by a very clever company truck. (more…)

brand naming, cool brands, vehicle livery and branding

Firedog loves dogs, that act like birds

Nathan Gainford — Tue, 24 Jan 2006 20:19:20 +0000

I was very excited when I was sent a link from a friend to the latest offering from Pleix, the Paris based creative collective. (more…)

dogs, films, digital film, production, pleix, flying dogs, Paris

Branding made redundant!

Clifford Boobyer — Fri, 16 Dec 2005 10:39:07 +0000

As a London branding agency, we are often questioned on our fees. How do you cost for branding? And what is this branding malarkey anyways? As you may have read on many different fellow agency�s sites: Branding goes beyond the logo, perception builds brands, your brand is like a person or alternatively your brand is like a dog � they come is all shapes, sizes and colours and if you don�t quite raise them right, they�ll crap all over your expensive leopard print chaise lounge. (insert other clever copy proposition here) (more…)

branding, logo, logoyes