Fireblog

Just when I thought I was going to be able to slack off for the first couple of weeks of 2007, we land a really large project. We were commissioned by a client late in December to organise a photo shoot with three models, some heavy post-production and quite a bit of collatoral to design […]

After all of the recent press regarding the ‘outrage against non-Christmas cards‘ (Telegraph 10/12/06), we at Firedog thought it would be vitally important, and essential to the wellbeing of our future generations, to highlight the fact that Christmas is a festive holiday, full of cheer, kindness and it would never be the same if brussel […]

OK, now I loved this man like a Father, and some people actually call him Father…but I prefer Santa Claus…but where the hell is he?
seasonal marketing, santa claus, xmas, humbug

There’s no getting precious about work when a brief comes in after lunch, to be completed before home-time. Especially when the brief entails a corporate ID, business cards and an A3 fold-out brochure. Finished and couriered. These jobs don’t come in very often, but when they do, there’s no doubt you’re probably involved in the […]

While paging through the SA Times this week, I was struck by the image of a leopard on a motorcycle, fully leathered, wearing goggles and a look of concentration that said “this isn’t as easy without training wheels.”
leopards leap, wine branding, wine name, quirky advertising

I think this world has gone tooooo far. The nanny state has flexed it’s arms (the safe human kind, of course) and has decided that we the public can no longer be held responsible for thinking for ourselves.
political incorrectness, online bugs, rude, boob

Well, we’ve just completed our move to trendy art and design hub Hoxton Square and all went really well, all things considered. Office moves can be quite a nightmare as you may know. We only really had a few hiccups - I think the most embarrassing being the van we hired from Sixt which essentially […]