Fireblog

We are literally just putting the finishing touches on our latest spot of branding. It’s for a South African financial client and is the fourth major piece of international business for the dogs this year. We were challenged by the client to create a brand visual look and feel that would feel really unique and […]

I was recently asked by .Net magazine to write an opinion article on a subject of my choice. Being true to myself, I chose something topical in our industry to duly receive a good dose of slagging off. The following is by no means my finite opinion on the subject, it’s just been written to […]

Just when I thought I was going to be able to slack off for the first couple of weeks of 2007, we land a really large project. We were commissioned by a client late in December to organise a photo shoot with three models, some heavy post-production and quite a bit of collatoral to design […]

After all of the recent press regarding the ‘outrage against non-Christmas cards‘ (Telegraph 10/12/06), we at Firedog thought it would be vitally important, and essential to the wellbeing of our future generations, to highlight the fact that Christmas is a festive holiday, full of cheer, kindness and it would never be the same if brussel […]

OK, now I loved this man like a Father, and some people actually call him Father…but I prefer Santa Claus…but where the hell is he?
seasonal marketing, santa claus, xmas, humbug

There’s no getting precious about work when a brief comes in after lunch, to be completed before home-time. Especially when the brief entails a corporate ID, business cards and an A3 fold-out brochure. Finished and couriered. These jobs don’t come in very often, but when they do, there’s no doubt you’re probably involved in the […]

While paging through the SA Times this week, I was struck by the image of a leopard on a motorcycle, fully leathered, wearing goggles and a look of concentration that said “this isn’t as easy without training wheels.”
leopards leap, wine branding, wine name, quirky advertising