Fireblog » The dog speaks

From start-up to acquisition in just 12 months

Fraser Black — Wed, 01 Oct 2008 10:55:43 +0000

It’s great to hear when our old Firedog staff go on to do fantastic things.

Gareth Knight was Firedog’s Digital Manager a couple of years back and left us to go it alone with a start-up technology consultancy in 2005 he started called Technovated. In fact, Gareth even helped us set up the Fireblog as well as other digital related systems and infrastructure when we were based in Soho. (Seems like a long time ago!). (more…)

kindo, myheritage, acquistion, family tree

A view to kill for

Clifford Boobyer — Fri, 08 Feb 2008 12:32:03 +0000

A really nice piece of web kit has just caught my usually very cynical attention. It’s called PicLens and is a very simple to install extension for browser of choice, Firefox.

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piclens, image search, interface design, firefox extension

Firedog in .Net

Clifford Boobyer — Fri, 18 Jan 2008 13:21:34 +0000

We were kindly requested by Jason Walsh, tech and design visionary / journalist, to come up with what we thought would be big in 2008. The article can be found in the latest issue, on the newsstands now. There are many interesting tips and insights from designers and developers within the industry. Enjoy.
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dotnet, technology, 2008

Return on investment innovation

Fraser Black — Wed, 04 Jul 2007 10:19:14 +0000

Last night, Cliff and I attended a lecture by Michael Peters, Chairman and Creative Director of Identica. For those of you who don’t know of Michael Peters, he boasts a career spanning 30 years within the global design and branding arenas and has been responsible for many high profile global branding projects. Michael is one of the Granddaddy’s of the British Design industry.

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michael peters, brand, brand value, big idea

The shockingly new London 2012 logo. Oh dear.

Clifford Boobyer — Tue, 05 Jun 2007 08:35:50 +0000

Not to jump on the band wagon and pan a fellow design company, but Wolf Olins have really got it wrong this time around. (Or at least the third time around for the fine purveyors of the BA tailfin fiasco and the off-brand Abbey dibacle). For a brand logo to work it has to follow a few simple rules, before you move on to the subject of strategy. And when it comes to this execution it really does feel like the £300 000 budget was split £299 999 strategy and £1 design. (more…)

london, olympics, 2012, logo, new london 2012 olympics logo, 2012 london olympics logo, 2012 logo, london olympics logo

We go to the dogs for fifth birthday

Clifford Boobyer — Fri, 25 May 2007 13:24:38 +0000

In celebration of firedog’s fifth birthday, we decided to drag our creative butts up to the center of cultural london that is the Walthamstow Stadium Greyhound Racing Track (aka, goin’ ta the daaaags). (more…)

walthamstow, greyhound racing, the dogs, london culture

Design meets art

Clifford Boobyer — Wed, 11 Apr 2007 16:10:35 +0000

We are literally just putting the finishing touches on our latest spot of branding. It’s for a South African financial client and is the fourth major piece of international business for the dogs this year. We were challenged by the client to create a brand visual look and feel that would feel really unique and tell a definitive ‘brand story’. What we came up with was the idea of representing their key brand propositions through a piece of art. Moreover, we decided that the actual process of creating this piece of art was in itself a brand mnemonic in it’s own right. (more…)

art, sculpture, grabouw, marieke prinsloo, brand look and feel, design