Fireblog » Creativity

Under the bridge downtown

Clifford Boobyer — Fri, 13 Jul 2007 09:01:25 +0000

I spotted this nice piece whilst getting off my 149 on Kingsland Road this morning. (more…)

hoxton, shoreditch, graffiti, street art

Design meets art

Clifford Boobyer — Wed, 11 Apr 2007 16:10:35 +0000

We are literally just putting the finishing touches on our latest spot of branding. It’s for a South African financial client and is the fourth major piece of international business for the dogs this year. We were challenged by the client to create a brand visual look and feel that would feel really unique and tell a definitive ‘brand story’. What we came up with was the idea of representing their key brand propositions through a piece of art. Moreover, we decided that the actual process of creating this piece of art was in itself a brand mnemonic in it’s own right. (more…)

art, sculpture, grabouw, marieke prinsloo, brand look and feel, design

Max and Lara’s amazing travelling space circus

Clifford Boobyer — Fri, 17 Nov 2006 12:28:26 +0000

The firedog blog has been quiet of late. It’s like that when you have heaps of work on, funnily enough. Well, I’ve managed to surface for a short while - hence the article. The reason for our busy-beeness? It’s down to us being overly creative again. (more…)

bbc, raw, literacy, kids book, story book, illustration, workbook

I found it at last

Clifford Boobyer — Fri, 27 Oct 2006 16:32:52 +0000

I’ve been on the lookout for an advertising genre site that carries ads from around the world. And then, I found it, the aptly named Ads of the world.com (more…)

advertisement, global advertising, good adverts, ads of the world

Abandon preconceived ideas

Richard Becker — Wed, 18 Oct 2006 15:55:51 +0000

While paging through the SA Times this week, I was struck by the image of a leopard on a motorcycle, fully leathered, wearing goggles and a look of concentration that said “this isn’t as easy without training wheels.” (more…)

leopards leap, wine branding, wine name, quirky advertising

Cracking the brief

Clifford Boobyer — Fri, 22 Sep 2006 11:30:58 +0000

In the cynical and over~hyped world of marketing, it’s still good to see a simple idea nicely executed. Fortunately the words: “Mmm, I’m not sure we have budget for bespoke displays… could we have a thousand flyers instead” are not always heard across the creative meeting rooms of London. (more…)

urban golf, jamesons, urban games, guerilla marketing, display

Panoramic images

Clifford Boobyer — Tue, 19 Sep 2006 10:59:12 +0000

I’ve got a small hobby developing panoramic images using digital cameras and stitching software and here are some of my latest from a recent trip to the States. (more…)

panoramics, images, stitching photos, landscape