It promised to be a delightful mob tied up in some verbal bondage and it certainly was. Firedog recently landed in it’s fourth year of trading so we decided to celebrate the occasion by holding an art exhibition in Frith street’s Tapestry Gallery entitled ‘So long Soho’, which will be running for the next week or so if you’re in the area. Read the rest of this entry »
firedog, gallery, art, soho, tapestry 
It’s 17:56 and we’re knackered! Physically and literally beaten. Why you might ask? Isn’t that par for the course? The deadlines and briefs, torturing yourself for creative idea after creative idea? Well, yes it is, but today was different. Let me tell you why! Today was like none other. We were involved in a TV show that’s airing on Channel 5 in the autumn. Due to copyright and confidentiality agreements that are in place I’m not allowed to tell you the name of the show or the celebrity who’s in charge. I can only tell you that it follows a similar format to the renowned The Apprentice TV show that’s currently on air (gripping stuff, you have to see it!). Read the rest of this entry »
Channel 5, property, ann maurice, home staging, tv show, the apprentice 
On Wednesday evening this past week I had the immense pleasure of attending a D&AD Congress 06 lecture by the great German designer and typographer Erik Spiekermann. He is a true ‘old school’ practitioner with a very impressive body of work that incorporates the redesign of The Economist, Audi’s corporate look & feel and many other high profile projects. Read the rest of this entry »
erik spiekermann, meta, d&ad, typography, german, argentina vs brazil, congress lecture, the economist 
Now hear this! We knew there would be a good reason for our rather odd choice of company name somewhere down the line. And here it is: This is the year of the fire dog which commenced on the 29th January 2006 according to the Chinese calendar. Fraser was going to pen this article but he’s been so busy so far this year that I thought I’d better take over the challenge. Read the rest of this entry »
fire, dog, chinese calendar, year of the firedog, chinese astrology, bing xu 
I think scratching vinyl is great. Well, when it’s with innocent intention, I think it is; Less so for my neighbours cat having a go at my prize collection. Read the rest of this entry »
scratch mixing, dj, scratch video, vinyl On my bike this morning, I had the pleasure of being almost run over by a very clever company truck. Read the rest of this entry »
brand naming, cool brands, vehicle livery and branding Welcome to the Fireblog.
This is the official blog from the team at Firedog Design.
OK, so this is where we cover our asses. We're an independent consultancy so it's a good thing that we don't have to get everything past 'the legal team...' Obviously the views, opinions, comments and criticisms do not necessarily represent Firedog Design's views. They're the collective view of the {crazy} people who work here.
I’m sure you’ve heard a lot about this concept already, if not allow me to create a buzz around it. 
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