Firedog has recently been commissioned by a very dynamic web 2.0 outfit who are poised to send tremors through the online landscape within but a few months. A large deal of the initial branding work centred around research of the web 2.0 landscape and branding online.
web 2.0, web 2.0 brands, web logos, web 2.0 logos 
I spotted this nice piece whilst getting off my 149 on Kingsland Road this morning. Read the rest of this entry »
hoxton, shoreditch, graffiti, street art 
Last night, Cliff and I attended a lecture by Michael Peters, Chairman and Creative Director of Identica. For those of you who don’t know of Michael Peters, he boasts a career spanning 30 years within the global design and branding arenas and has been responsible for many high profile global branding projects. Michael is one of the Granddaddy’s of the British Design industry.
michael peters, brand, brand value, big idea 
Not to jump on the band wagon and pan a fellow design company, but Wolf Olins have really got it wrong this time around. (Or at least the third time around for the fine purveyors of the BA tailfin fiasco and the off-brand Abbey dibacle). For a brand logo to work it has to follow a few simple rules, before you move on to the subject of strategy. And when it comes to this execution it really does feel like the £300 000 budget was split £299 999 strategy and £1 design. Read the rest of this entry »
london, olympics, 2012, logo, new london 2012 olympics logo, 2012 london olympics logo, 2012 logo, london olympics logo 
In celebration of firedog’s fifth birthday, we decided to drag our creative butts up to the center of cultural london that is the Walthamstow Stadium Greyhound Racing Track (aka, goin’ ta the daaaags). Read the rest of this entry »
walthamstow, greyhound racing, the dogs, london culture 
One of my favourite (spelt ‘favorite’ in the bands home town of New York) bands Interpol, is releasing a new album later this year in July. Read the rest of this entry »
interpol, album art, natural history, hunting prey 
We are literally just putting the finishing touches on our latest spot of branding. It’s for a South African financial client and is the fourth major piece of international business for the dogs this year. We were challenged by the client to create a brand visual look and feel that would feel really unique and tell a definitive ‘brand story’. What we came up with was the idea of representing their key brand propositions through a piece of art. Moreover, we decided that the actual process of creating this piece of art was in itself a brand mnemonic in it’s own right. Read the rest of this entry »
art, sculpture, grabouw, marieke prinsloo, brand look and feel, design Welcome to the Fireblog.
This is the official blog from the team at Firedog Design.
OK, so this is where we cover our asses. We're an independent consultancy so it's a good thing that we don't have to get everything past 'the legal team...' Obviously the views, opinions, comments and criticisms do not necessarily represent Firedog Design's views. They're the collective view of the {crazy} people who work here.
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