One of my favourite (spelt ‘favorite’ in the bands home town of New York) bands Interpol, is releasing a new album later this year in July. Read the rest of this entry »
interpol, album art, natural history, hunting prey 
We are literally just putting the finishing touches on our latest spot of branding. It’s for a South African financial client and is the fourth major piece of international business for the dogs this year. We were challenged by the client to create a brand visual look and feel that would feel really unique and tell a definitive ‘brand story’. What we came up with was the idea of representing their key brand propositions through a piece of art. Moreover, we decided that the actual process of creating this piece of art was in itself a brand mnemonic in it’s own right. Read the rest of this entry »
art, sculpture, grabouw, marieke prinsloo, brand look and feel, design 
I was recently asked by .Net magazine to write an opinion article on a subject of my choice. Being true to myself, I chose something topical in our industry to duly receive a good dose of slagging off. The following is by no means my finite opinion on the subject, it’s just been written to get a rise (maybe, maybe not)… Read the rest of this entry »
netmag, usability, accessibility, web design, trend, nielsen, myspace 
Sometimes there’s a technology based viral that just hits the mark. Monoface is such a viral. Brought to us from an agency out west in Minnesota, it marries humour and code seamlessly. Such a simple idea for a New Years greeting with such dynamic results. Damn, why didn’t we think of it first… Read the rest of this entry »
viral, monoface, new year 
Just when I thought I was going to be able to slack off for the first couple of weeks of 2007, we land a really large project. We were commissioned by a client late in December to organise a photo shoot with three models, some heavy post-production and quite a bit of collatoral to design and turn around. Read the rest of this entry »
photo shoot, early start 2007 
After all of the recent press regarding the ‘outrage against non-Christmas cards‘ (Telegraph 10/12/06), we at Firedog thought it would be vitally important, and essential to the wellbeing of our future generations, to highlight the fact that Christmas is a festive holiday, full of cheer, kindness and it would never be the same if brussel sprouts adorned our mantle pieces wishing us a happy ‘Winter Festival’. Read the rest of this entry »
political correctness, politically correct, xmas card, christmas, bah humbug, those damn lawyers 
OK, now I loved this man like a Father, and some people actually call him Father…but I prefer Santa Claus…but where the hell is he? Read the rest of this entry »
seasonal marketing, santa claus, xmas, humbug Welcome to the Fireblog.
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