Author Archive

Designing under pressure

Friday, November 10th, 2006

There’s no getting precious about work when a brief comes in after lunch, to be completed before home-time. Especially when the brief entails a corporate ID, business cards and an A3 fold-out brochure. Finished and couriered. These jobs don’t come in very often, but when they do, there’s no doubt you’re probably involved in the […]

Abandon preconceived ideas

Wednesday, October 18th, 2006

While paging through the SA Times this week, I was struck by the image of a leopard on a motorcycle, fully leathered, wearing goggles and a look of concentration that said “this isn’t as easy without training wheels.”
leopards leap, wine branding, wine name, quirky advertising